.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  margin: -1px;
  padding: 0;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
  border: 0;
}

.sec-head {
  display: grid;
  gap: 0 48px;
  margin-bottom: 56px;
}

.sec-label {
  margin: 0 0 22px;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--lilac);
}

.section--light .sec-label { color: var(--violet); }

.sec-title {
  margin: 0;
  max-width: 14ch;
  font-size: clamp(2.6rem, 7vw, 7.4rem);
  font-weight: 300;
  line-height: 0.95;
  letter-spacing: -0.02em;
  text-transform: uppercase;
}

.sec-intro {
  max-width: 44ch;
  margin: 28px 0 0;
  font-size: clamp(1.05rem, 1.4vw, 1.25rem);
  line-height: 1.55;
  color: var(--mute);
}

@media (min-width: 900px) {
  .sec-head { grid-template-columns: repeat(12, minmax(0, 1fr)); }
  .sec-head .sec-label, .sec-head .sec-title { grid-column: 1 / -1; }
  .sec-head .sec-intro { grid-column: 7 / span 5; }
}

.sub-head {
  display: grid;
  gap: 0 48px;
  margin-bottom: 48px;
}

.sub-title {
  margin: 0;
  font-size: clamp(2rem, 4.6vw, 4.6rem);
  font-weight: 300;
  line-height: 1;
  letter-spacing: -0.02em;
  text-transform: uppercase;
}

.sub-head .sec-intro { margin-top: 22px; }

@media (min-width: 900px) {
  .sub-head { grid-template-columns: repeat(12, minmax(0, 1fr)); align-items: end; }
  .sub-head .sub-title { grid-column: 1 / span 6; }
  .sub-head .sec-intro { grid-column: 7 / span 5; margin: 0; }
}

.status {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin: 0 0 26px;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--mute);
}

.contact-status { margin: 30px 0 0; justify-self: start; }
@media (min-width: 900px) {
  .sec-head .contact-status { grid-column: 7 / span 5; }
}

.status-dot {
  position: relative;
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--lime);
}

.status-dot::after {
  content: "";
  position: absolute;
  inset: 0;
  border-radius: 50%;
  background: var(--lime);
  animation: status-pulse 2.4s var(--ease-out) infinite;
}

@keyframes status-pulse { from { transform: scale(1); opacity: 0.7; } to { transform: scale(3.2); opacity: 0; } }

button > .cr, button:hover > .cr { line-height: 1.3; }
button:hover > .cr, button:focus-visible > .cr { --roll: 1; }

.text-link {
  display: inline-flex;
  gap: 8px;
  margin-top: 40px;
  padding-bottom: 4px;
  border-bottom: 1px solid currentColor;
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  text-decoration: none;
  transition: color 0.3s ease;
}

.text-link:hover { color: var(--lime); }

.line-list { margin: 0; padding: 0; list-style: none; }
.line-list > li { position: relative; }

.line-list > li::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: 0;
  width: 100%;
  height: 1px;
  background: var(--line);
  transform-origin: 0 50%;
}

.section--light .line-list > li::after { background: rgba(55, 38, 90, 0.22); }
.js .line-list > li::after { transform: scaleX(0); transition: transform 2s var(--ease-expo) calc(0.2s + var(--i, 0) * 90ms); }
.js .line-list > li.is-in::after { transform: scaleX(1); }

.row-n { font-size: 0.75rem; font-weight: 600; letter-spacing: 0.1em; color: var(--lilac); }

.hero-statement {
  max-width: none;
  margin: clamp(0px, 8vh, 96px) 0 28px;
  font-size: var(--fit, clamp(2.2rem, 6.4vw, 6.4rem));   line-height: 0.96;
  text-transform: uppercase;
}

.hero-cite {
  margin: 0 0 clamp(56px, 9vh, 110px);
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-align: right;
  text-transform: uppercase;
  color: var(--lilac);
}

.hero .hero-inner { max-width: none; }

.hero-statement .st-line .ln-i { white-space: nowrap; }
.hero-statement .st-line--right { text-align: right; }

.hero-statement .st-bold { font-weight: 750; color: var(--white); }
.js .hero-statement .st-gap { margin-top: 0.72em; }

.hero-statement .st-line--b .ln-i { color: var(--mute); }

.hero-statement .st-line:not(.st-line--b) .tint { --base: var(--white); }

.tint {
  --base: var(--mute);
  color: transparent;
  background-image: linear-gradient(90deg, var(--tint) 45%, var(--base) 55%);
  background-size: 220% 100%;
  background-position: 100% 0;
  -webkit-background-clip: text;
  background-clip: text;
  transition: background-position 0.9s var(--ease-expo);
  -webkit-tap-highlight-color: transparent;
}

.tint--flame { --tint: var(--flame); }
.tint--lime { --tint: var(--lime); }

.tint.is-lit { background-position: 0 0; }
@media (hover: hover) {
  .tint:hover { background-position: 0 0; }
}

@media (prefers-reduced-motion: reduce) {
  .tint { transition: none; }
}

.hero-head { position: relative; overflow-x: clip; }
.hero-head .section-inner { position: relative; }
.hero-head .hero-title { margin-top: 0; }
.hero-head .hero-mark { top: 50%; translate: 0 -50%; }

@media (min-width: 900px) {
  .hero-head .hero-roles {
    position: absolute;
    left: var(--gutter);
    right: var(--gutter);
    bottom: 64px;
    max-width: none;
    justify-content: space-between;
  }
  .hero-head .hero-mark {
    top: calc(50% - 58px);
    width: min(66vw, 780px, calc((100vh - 236px) * 1.069));
  }
}

@media (max-width: 899px) {
  .hero-head .hero-roles { position: relative; margin-top: 8px; }
}

.hero-title {
  max-width: none;
  font-size: clamp(2.2rem, 6.4vw, 6.4rem);
  line-height: 0.96;
  text-transform: uppercase;
}

.hero-title .ln + .ln .ln-i { color: var(--mute); }

.js .hero-title .ln + .ln { margin-top: 0.12em; }

.hero-title .hero-rot,
.js .hero-title .hero-rot { display: grid; }
.hero-title .hero-kind,
.js .hero-title .hero-kind { display: inline-grid; vertical-align: top; }

.rot-w {
  display: block;
  grid-area: 1 / 1;
  transform: translate3d(0, 150%, 0);
}

.rot-w.is-on { transform: none; animation: rot-in 1.1s var(--ease-expo) both; }
.rot-w.is-out { animation: rot-out 0.9s var(--ease-expo) both; }

@keyframes rot-in { from { transform: translate3d(0, 150%, 0); opacity: 0; } 45% { opacity: 1; } to { transform: none; opacity: 1; } }
@keyframes rot-out { from { transform: none; opacity: 1; } 35% { opacity: 0; } to { transform: translate3d(0, -150%, 0); opacity: 0; } }

.hero-roles {
  display: flex;
  flex-wrap: wrap;
  gap: 12px 30px;
  max-width: 980px;
  margin: 0;
  padding: 0;
  list-style: none;
}

.hero-role {
  position: relative;
  display: inline-flex;
  align-items: baseline;
  gap: 8px;
  padding-bottom: 6px;
  font-size: 0.76rem;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--mute);
  transition: color 0.4s ease;
}

.hero-role::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: 0;
  width: 100%;
  height: 1px;
  background: var(--lime);
  transform: scaleX(0);
  transform-origin: 100% 50%;
  transition: transform 0.9s var(--ease-expo);
}

.hero-role:hover,
.hero-role.is-active { color: var(--white); }
.hero-role:hover::after,
.hero-role.is-active::after { transform: scaleX(1); transform-origin: 0 50%; }

.stats {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 32px 24px;
  margin: 0;
  padding: 40px 0 0;
  list-style: none;
}

@media (min-width: 900px) {
  .stats { grid-template-columns: repeat(4, minmax(0, 1fr)); }
}

.stat-n {
  display: block;
  font-size: clamp(3rem, 6vw, 5.6rem);
  font-weight: 300;
  line-height: 1;
  letter-spacing: -0.03em;
  font-variant-numeric: tabular-nums;
}

.stat-l {
  display: block;
  margin-top: 10px;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--violet);
}

.idea-grid { display: grid; gap: 56px; }

@media (min-width: 900px) {
  .idea-grid { grid-template-columns: 1.1fr 0.9fr; gap: 88px; align-items: start; }
}

.idea-quote { margin: 0 0 56px; }

.idea-quote p {
  margin: 0;
  font-size: clamp(1.6rem, 3vw, 2.6rem);
  font-weight: 300;
  line-height: 1.15;
  letter-spacing: -0.015em;
  color: var(--white);
}

.idea-quote p::before { content: "\201C"; }
.idea-quote p::after { content: "\201D"; }
html[lang="es"] .idea-quote p::before { content: "\00AB"; }
html[lang="es"] .idea-quote p::after { content: "\00BB"; }

.idea-quote cite {
  display: block;
  margin-top: 16px;
  font-size: 0.72rem;
  font-style: normal;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--lilac);
}

.idea-title { margin: 0 0 20px; font-size: clamp(1.4rem, 2.2vw, 2rem); font-weight: 300; }
.idea-body { max-width: 52ch; margin: 0; font-size: 1.05rem; line-height: 1.6; color: var(--mute); }
.idea-body + .idea-body { margin-top: 18px; }

.idea-entry { margin: 0 0 32px; }
.idea-entry dt { display: flex; flex-wrap: wrap; align-items: baseline; gap: 4px 12px; }
.entry-word { font-size: 1.6rem; font-weight: 600; letter-spacing: -0.01em; color: var(--white); }
.entry-ipa { font-size: 1rem; color: var(--lilac); }
.entry-pos {
  flex-basis: 100%;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--lilac);
}
.idea-entry dd { margin: 12px 0 0; }
.entry-def { display: block; font-size: 1.1rem; color: var(--white); }
.entry-gloss { display: block; margin-top: 4px; color: var(--mute); }
.idea-entry cite {
  display: block;
  margin-top: 10px;
  font-size: 0.72rem;
  font-style: normal;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--mute);
}

.idea-mark { margin: 0; }
.idea-mark img { display: block; width: min(240px, 60%); height: auto; margin: 0 0 40px; }

.idea-parts { display: grid; gap: 22px; margin: 0; }
.idea-parts dt {
  margin-bottom: 6px;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--lime);
}
.idea-parts dd { margin: 0; line-height: 1.55; color: var(--mute); }

.page-hero + .section--roles { padding-top: 24px; }
.roles-index { scroll-margin-top: 96px; }

.role-index {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  margin: 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.ri { display: grid; grid-row: span 2; grid-template-rows: subgrid; }
.ri + .ri { border-left: 1px solid var(--line); }

.ri-row {
  position: relative;
  isolation: isolate;
  display: grid;
  grid-row: span 2;
  grid-template-rows: subgrid;
  align-content: start;
  row-gap: 16px;
  padding: 30px 22px 32px;
  overflow: hidden;
  color: inherit;
  text-decoration: none;
  transition: opacity 0.4s ease;
}

.ri-bg {
  position: absolute;
  inset: 0;
  z-index: -1;
  opacity: 0;
  transition: opacity 0.6s ease;
}

.ri-bg img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transform: scale(1.08);
  transition: transform 1.4s var(--ease-expo);
}

.ri-bg::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(10, 10, 11, 0.62) 0%, rgba(10, 10, 11, 0.78) 55%, rgba(10, 10, 11, 0.9) 100%);
}

.ri:hover .ri-bg,
.ri-row:focus-visible .ri-bg { opacity: 1; }
.ri:hover .ri-bg img,
.ri-row:focus-visible .ri-bg img { transform: none; }

.ri-row::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0;
  width: 100%;
  height: 2px;
  background: var(--lime);
  transform: scaleX(0);
  transform-origin: 0 50%;
  transition: transform 0.9s var(--ease-expo);
}

.ri-name {
  font-size: clamp(1.2rem, 1.7vw, 1.65rem);
  font-weight: 300;
  line-height: 1.1;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  transition: color 0.3s ease;
}

.ri-desc { font-size: 0.88rem; line-height: 1.5; color: var(--mute); }

.role-index:hover .ri:not(:hover) .ri-row { opacity: 0.32; }
.ri:hover .ri-name,
.ri-row.is-active .ri-name { color: var(--lime); }
.ri:hover .ri-row::before,
.ri-row.is-active::before { transform: scaleX(1); }

@media (max-width: 999px) {
  .role-index { display: flex; flex-wrap: wrap; gap: 8px; border: 0; }
  .ri, .ri + .ri { display: block; border: 0; }
  .ri-row { display: inline-block; padding: 10px 16px; border: 1px solid var(--line); border-radius: 999px; }
  .ri-row::before, .ri-desc, .ri-bg { display: none; }
  .ri-name { font-size: 0.9rem; letter-spacing: 0.02em; }
  .ri-row.is-active { border-color: var(--white); background: var(--white); }
  .ri-row.is-active .ri-name { color: var(--onyx); }
}

.craft.is-shown { animation: persona-in 0.8s var(--ease-out) both; }

.craft-n { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 8px 24px; }

.craft-back {
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--mute);
}

.craft-back:hover { color: var(--lime); }

.craft-nextrole {
  grid-column: 1 / -1;
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: space-between;
  gap: 12px 24px;
  margin-top: 72px;
  padding-top: 32px;
  color: inherit;
  text-decoration: none;
}

.craft-nextrole .sec-label { margin: 0; }

.cn-name {
  font-size: clamp(1.8rem, 4vw, 3.6rem);
  font-weight: 300;
  line-height: 1.05;
  letter-spacing: -0.015em;
  text-transform: uppercase;
  transition: color 0.3s ease;
}

.craft-nextrole:hover .cn-name { color: var(--lime); }

@media (min-width: 1000px) {
  .craft-nextrole { grid-row: 2; }
}

.craft {
  display: grid;
  gap: 40px;
  padding: 72px 0;
  scroll-margin-top: 96px;
}

@media (min-width: 1000px) {
  .craft { grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 0 32px; padding: 110px 0; }
  .craft-media { grid-column: 1 / span 6; grid-row: 1; position: sticky; top: 16vh; align-self: start; }
  .craft-text { grid-column: 8 / span 5; grid-row: 1; }
  .craft--flip .craft-media { grid-column: 7 / span 6; }
  .craft--flip .craft-text { grid-column: 1 / span 5; }
}

.craft-fig { margin: 0; }
.craft-fig .frame { aspect-ratio: 4 / 3; border: 0; }
.craft-fig .placeholder img { width: 16%; }

.craft-n {
  margin: 0 0 18px;
  font-size: 0.75rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  color: var(--lilac);
}

.craft-title {
  margin: 0 0 20px;
  font-size: clamp(2.2rem, 4.2vw, 4.2rem);
  font-weight: 300;
  line-height: 0.98;
  letter-spacing: -0.02em;
  text-transform: uppercase;
}

.craft-lead {
  max-width: 44ch;
  margin: 0 0 36px;
  font-size: clamp(1.05rem, 1.4vw, 1.2rem);
  color: var(--mute);
}

.craft-steps { border-top: 1px solid var(--line); }

.craft-steps > li {
  display: grid;
  grid-template-columns: 40px 1fr;
  gap: 4px 12px;
  padding: 20px 0;
}

.craft-steps h4 {
  grid-column: 2;
  margin: 0;
  font-size: 1.12rem;
  font-weight: 400;
  letter-spacing: 0.02em;
  text-transform: uppercase;
}

.craft-steps p { grid-column: 2; margin: 0; font-size: 0.95rem; color: var(--mute); }

.craft-out { display: grid; gap: 8px; margin: 32px 0 0; }
.craft-out .sec-label { margin: 0; }

.craft-book { margin-top: 44px; }
.craft-book > .sec-label { margin-bottom: 6px; }
.craft .text-link { margin-top: 36px; }

.compare { margin: 0; }

.compare-media {
  --pos: 50%;
  position: relative;
  aspect-ratio: 4 / 3;
  overflow: hidden;
  background: var(--onyx-2);
  cursor: ew-resize;
  touch-action: pan-y;
}

.compare-media .placeholder img { width: 14%; }

.compare-after,
.compare-before img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.compare-before {
  position: absolute;
  inset: 0;
  clip-path: inset(0 calc(100% - var(--pos)) 0 0);
}

.compare-handle {
  position: absolute;
  top: 0;
  bottom: 0;
  left: var(--pos);
  width: 1px;
  background: var(--white);
  box-shadow: 0 0 12px rgba(0, 0, 0, 0.5);
  pointer-events: none;
}

.compare-handle::after {
  content: "";
  position: absolute;
  top: 50%;
  left: 50%;
  width: 46px;
  height: 46px;
  border-radius: 50%;
  background:
    linear-gradient(var(--onyx), var(--onyx)) calc(50% - 4px) 50% / 2px 16px no-repeat,
    linear-gradient(var(--onyx), var(--onyx)) calc(50% + 4px) 50% / 2px 16px no-repeat,
    var(--white);
  transform: translate(-50%, -50%);
}

.compare-tag {
  position: absolute;
  top: 14px;
  padding: 5px 10px;
  border-radius: 999px;
  background: rgba(10, 10, 11, 0.6);
  font-size: 0.68rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  pointer-events: none;
}

.compare-tag--before { left: 14px; }
.compare-tag--after { right: 14px; }

.compare-range {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  margin: 0;
  opacity: 0;
  cursor: ew-resize;
}

.compare-range:focus-visible + .compare-handle,
.compare-media:focus-within .compare-handle { outline: 2px solid var(--lime); }

.compare figcaption { margin-top: 14px; font-size: 0.85rem; color: var(--mute); }

.toolkit { margin: 0; padding-top: 40px; }
.toolkit .sec-label { margin: 0 0 8px; }

.tools {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  margin: 0;
  padding: 0;
  list-style: none;
}

.toolkit .toolkit-sub { margin-top: 40px; }

.tool {
  flex: 0 0 20%;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 12px;
  min-height: 108px;
  padding: 0 12px;
  color: var(--white);
  opacity: 0.86;
  transition: opacity 0.3s ease;
}

.tool:hover { opacity: 1; }
.tool img { display: block; width: auto; max-width: 100%; height: calc(28px * var(--f, 1)); }
.tool--icon img { height: 30px; }
.tool-name { font-size: 1rem; font-weight: 400; letter-spacing: 0.01em; white-space: nowrap; }

@media (max-width: 899px) {
  .tool { flex-basis: 50%; }
  .tool { min-height: 88px; }
}

.svc {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  align-items: start;
  gap: 12px 24px;
  padding: 22px 0;
}

.svc-name {
  margin: 0 0 6px;
  font-size: clamp(1.15rem, 1.6vw, 1.4rem);
  font-weight: 300;
  line-height: 1.15;
  text-transform: uppercase;
  transition: color 0.3s ease;
}

.svc-desc { margin: 0 0 10px; font-size: 0.95rem; color: var(--mute); }
.svc-meta { display: flex; flex-wrap: wrap; gap: 4px 16px; margin: 0; font-size: 0.82rem; }
.svc-unit { color: var(--mute); }
.svc-rate { color: var(--white); }

.svc-add {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  margin-top: 2px;
  padding: 9px 14px 9px 11px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: none;
  color: var(--white);
  font: inherit;
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  white-space: nowrap;
  cursor: pointer;
  transition: background 0.3s ease, color 0.3s ease, border-color 0.3s ease;
}

.svc-add:hover { border-color: var(--white); background: var(--white); color: var(--onyx); }

.svc-plus { position: relative; width: 12px; height: 12px; transition: transform 0.5s var(--ease-expo); }
.svc-plus::before, .svc-plus::after { content: ""; position: absolute; left: 0; top: 5.5px; width: 12px; height: 1.5px; background: currentColor; }
.svc-plus::after { transform: rotate(90deg); }

.svc.is-added .svc-add { background: var(--lime); border-color: var(--lime); color: var(--onyx); }
.svc.is-added .svc-plus { transform: rotate(45deg); }
.svc.is-added .svc-name { color: var(--lime); }

@media (max-width: 599px) {
  .svc { grid-template-columns: 1fr; }
  .svc-add { justify-self: start; }
}

.clients {
  margin-top: 140px;
  padding-top: 100px;
  scroll-margin-top: 72px;
}

.clients-grid { display: grid; gap: 40px; }

@media (min-width: 1000px) {
  .clients-grid { grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 0 32px; align-items: start; }
  .persona-tabs { grid-column: 1 / span 5; }
  .persona-panels { grid-column: 7 / span 6; position: sticky; top: 16vh; }
}

.persona-tabs { display: grid; }

.persona-tab {
  position: relative;
  display: flex;
  align-items: baseline;
  gap: 18px;
  width: 100%;
  padding: 18px 0;
  border: 0;
  border-bottom: 1px solid var(--line);
  background: none;
  color: rgba(246, 244, 239, 0.36);
  font: inherit;
  font-size: clamp(1.6rem, 3vw, 2.8rem);
  font-weight: 300;
  line-height: 1.1;
  letter-spacing: -0.01em;
  text-align: left;
  text-transform: uppercase;
  cursor: pointer;
  transition: color 0.4s ease;
}

.persona-tab:first-child { border-top: 1px solid var(--line); }
.persona-tab:hover,
.persona-tab[aria-selected="true"] { color: var(--white); }

.persona-tab::before {
  content: "";
  position: absolute;
  left: 0;
  bottom: -1px;
  width: 100%;
  height: 1px;
  background: var(--lime);
  transform: scaleX(0);
  transform-origin: 0 50%;
  transition: transform 0.9s var(--ease-expo);
}

.persona-tab[aria-selected="true"]::before { transform: scaleX(1); }

.persona { animation: persona-in 0.8s var(--ease-out) both; }
.persona:focus-visible { outline-offset: 10px; }

@keyframes persona-in { from { opacity: 0; transform: translate3d(0, 18px, 0); } to { opacity: 1; transform: none; } }
@keyframes line-in { from { transform: scaleX(0); } to { transform: scaleX(1); } }

.persona-lead {
  margin: 0 0 28px;
  font-size: clamp(1.3rem, 2vw, 1.75rem);
  font-weight: 300;
  line-height: 1.35;
}

.persona-points { margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--line); }

.persona-points li {
  position: relative;
  padding: 16px 0 16px 28px;
  color: var(--mute);
  animation: persona-in 0.8s var(--ease-out) both;
  animation-delay: calc(0.1s + var(--k, 0) * 80ms);
}

.persona-points li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1.65em;
  width: 10px;
  height: 1px;
  background: var(--lime);
}

.persona-points li::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: 0;
  width: 100%;
  height: 1px;
  background: var(--line);
  transform-origin: 0 50%;
  animation: line-in 1.4s var(--ease-expo) both;
  animation-delay: calc(0.2s + var(--k, 0) * 90ms);
}

.persona-roles { display: flex; flex-wrap: wrap; align-items: center; gap: 10px 14px; margin-top: 28px; }
.persona-roles .sec-label { margin: 0 6px 0 0; }
.persona-roles ul { display: flex; flex-wrap: wrap; gap: 8px; margin: 0; padding: 0; list-style: none; }

.persona-roles a {
  display: inline-block;
  padding: 6px 12px;
  border: 1px solid var(--line);
  border-radius: 999px;
  font-size: 0.78rem;
  color: var(--lilac);
  text-decoration: none;
  transition: border-color 0.3s ease, color 0.3s ease;
}

.persona-roles a:hover { border-color: var(--lilac); color: var(--white); }
.persona-cta { margin-top: 36px; }

@media (max-width: 999px) {
  .persona-tabs { display: flex; flex-wrap: wrap; gap: 8px; }
  .persona-tab,
  .persona-tab:first-child {
    width: auto;
    padding: 10px 16px;
    border: 1px solid var(--line);
    border-radius: 999px;
    font-size: 0.9rem;
    letter-spacing: 0.02em;
  }
  .persona-tab::before { display: none; }
  .persona-tab[aria-selected="true"] { border-color: var(--white); background: var(--white); color: var(--onyx); }
}

.brands { padding-top: 72px; padding-bottom: 72px; overflow: hidden; }
.brands + .brands { padding-top: 8px; }
.brands-label { padding: 0 var(--gutter); max-width: var(--max); margin: 0 auto 28px; }

.marquee { overflow: hidden; }
.marquee-track { display: flex; width: max-content; will-change: transform; }

.marquee-group {
  display: flex;
  margin: 0;
  padding: 0;
  list-style: none;
}

.marquee-group li {
  display: flex;
  align-items: center;
  min-height: calc(clamp(28px, 3vw, 46px) * 1.6);
  font-size: clamp(1.4rem, 2.6vw, 2.4rem);
  font-weight: 300;
  letter-spacing: -0.01em;
  text-transform: uppercase;
  white-space: nowrap;
  color: rgba(246, 244, 239, 0.86);
}

.brand-logo {
  display: block;
  width: auto;
  height: calc(clamp(28px, 3vw, 46px) * var(--f, 1));
  object-fit: contain;
  filter: brightness(0) invert(1);
  opacity: 0.86;
}

.brand.has-logo .brand-name {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
  white-space: nowrap;
}

.brand:not(.has-logo) .brand-logo { display: none; }

.brand:not(.has-logo) .brand-name {
  font-size: clamp(1rem, 1.6vw, 1.45rem);
  font-weight: 600;
  letter-spacing: 0.04em;
}

.marquee-group li::after {
  content: "";
  width: 0.18em;
  height: 0.18em;
  margin: 0 0.7em;
  border-radius: 50%;
  background: var(--lime);
}

.pf-filters { display: flex; flex-wrap: wrap; gap: 10px; margin: 0 0 48px; }

.pf-chip {
  display: inline-flex;
  align-items: baseline;
  gap: 8px;
  padding: 9px 16px;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: none;
  color: var(--mute);
  font: inherit;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  cursor: pointer;
  transition: background 0.25s ease, color 0.25s ease, border-color 0.25s ease;
}

.pf-chip:hover { border-color: var(--white); color: var(--white); }
.pf-chip[aria-pressed="true"] { background: var(--lime); border-color: var(--lime); color: var(--onyx); }
.pf-chip:focus-visible { outline: 2px solid var(--lime); outline-offset: 2px; }
.pf-count { font-weight: 400; opacity: 0.7; }

.pf-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 64px 32px;
  margin: 0;
  padding: 0;
  list-style: none;
}

@media (min-width: 760px) { .pf-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (min-width: 1200px) { .pf-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); } }

.pf-card[hidden] { display: none; }
.pf-box { display: block; color: inherit; text-decoration: none; }
.pf-box .frame { aspect-ratio: 16 / 9; border: 0; }
.pf-box .still { transition: transform 1.2s var(--ease-expo); }
a.pf-box:hover .still { transform: scale(1.04); }

.pf-head { display: flex; align-items: baseline; justify-content: space-between; gap: 16px; margin-top: 20px; }

.pf-brand {
  margin: 0;
  font-size: clamp(1.3rem, 1.8vw, 1.7rem);
  font-weight: 300;
  line-height: 1.15;
  text-transform: uppercase;
  transition: color 0.3s ease;
}

a.pf-box:hover .pf-brand { color: var(--lime); }
.pf-year { font-size: 0.85rem; color: var(--mute); }

.pf-meta {
  margin: 8px 0 0;
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--lilac);
}

.pf-what { margin: 12px 0 0; font-size: 0.95rem; line-height: 1.55; color: var(--mute); }

.pf-credits {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 4px 14px;
  margin: 16px 0 0;
  padding-top: 14px;
  border-top: 1px solid var(--line);
  font-size: 0.82rem;
}

.pf-credits dt { color: var(--mute); }
.pf-credits dd { margin: 0; }

.pf-link {
  display: inline-block;
  margin-top: 18px;
  padding-bottom: 4px;
  border-bottom: 1px solid currentColor;
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

a.pf-box:hover .pf-link { color: var(--lime); }

#reels { padding-top: 0; padding-bottom: 0; }
.stage-title { text-transform: uppercase; }
.stage-head .stage-how { margin-top: 26px; }

.hire-grid { display: grid; gap: 56px; }

@media (min-width: 1000px) {
  .hire-grid { grid-template-columns: 1fr 1fr; gap: 80px; align-items: start; }
}

.hire-text .sec-head { grid-template-columns: 1fr; }
.hire-text .sec-head .sec-intro { grid-column: auto; }

.hire-steps > li { display: grid; grid-template-columns: 48px 1fr; padding: 18px 0; font-size: 1.15rem; font-weight: 300; }

.hire-direct { margin-top: 48px; }
.hire-direct .sec-label { margin-bottom: 10px; }

.hire-mail {
  font-size: clamp(1.4rem, 2.6vw, 2.2rem);
  font-weight: 300;
  text-decoration: none;
  border-bottom: 1px solid var(--line);
}

.hire-mail:hover { color: var(--lime); border-color: var(--lime); }
.hire-social { display: flex; flex-wrap: wrap; gap: 8px 22px; margin: 18px 0 0; font-size: 0.9rem; }
.hire-social a { text-decoration: none; color: var(--mute); }
.hire-social a:hover { color: var(--lime); }

.hire-form {
  display: grid;
  gap: 26px;
  padding: 40px 36px;
  border: 1px solid var(--line);
  background: var(--onyx-2);
}

@media (max-width: 599px) {
  .hire-form { padding: 28px 20px; }
}

.field { display: grid; gap: 10px; margin: 0; padding: 0; border: 0; min-width: 0; }

.field > span, .field legend {
  padding: 0;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--lilac);
}

.field legend { margin-bottom: 12px; }

.field-row { display: grid; gap: 26px; }
@media (min-width: 600px) { .field-row { grid-template-columns: 1fr 1fr; } }

.field input,
.field textarea {
  width: 100%;
  padding: 10px 0;
  border: 0;
  border-bottom: 1px solid var(--line);
  background: none;
  color: var(--white);
  font: inherit;
  font-size: 1.05rem;
  resize: vertical;
  transition: border-color 0.3s ease;
}

.field input::placeholder,
.field textarea::placeholder { color: rgba(246, 244, 239, 0.35); }
.field input:focus,
.field textarea:focus { outline: none; border-color: var(--lime); }

.chips { display: flex; flex-wrap: wrap; gap: 8px; }

.chip { position: relative; cursor: pointer; }
.chip input { position: absolute; opacity: 0; pointer-events: none; }

.chip span {
  display: inline-block;
  padding: 9px 14px;
  border: 1px solid var(--line);
  border-radius: 999px;
  font-size: 0.85rem;
  color: var(--mute);
  transition: background 0.25s ease, color 0.25s ease, border-color 0.25s ease;
}

.chip:hover span { border-color: var(--white); color: var(--white); }
.chip input:checked + span { background: var(--lime); border-color: var(--lime); color: var(--onyx); }
.chip input:focus-visible + span { outline: 2px solid var(--lime); outline-offset: 2px; }

.hire-send { justify-self: start; border: 0; cursor: pointer; font: inherit; font-size: 0.82rem; font-weight: 600; letter-spacing: 0.08em; text-transform: uppercase; }
.form-note { margin: -8px 0 0; font-size: 0.8rem; color: var(--mute); }

.page-hero { padding-top: clamp(140px, 22vh, 220px); padding-bottom: 64px; }
.page-hero .sec-head { margin-bottom: 0; }
.page-hero .sec-title { max-width: none; font-size: clamp(3rem, 10vw, 10.5rem); }
.page-hero + #contact { padding-top: 32px; }

.page-banner { margin: 0 var(--gutter); }
.page-banner .frame { aspect-ratio: 21 / 9; border: 0; }
.page-banner .placeholder img { width: 8%; }

@media (max-width: 699px) {
  .page-banner .frame { aspect-ratio: 4 / 3; }
}

.work--hero { padding-top: clamp(130px, 18vh, 180px); }
.work-title { max-width: none; }

.next { padding: 0; }

.next-link {
  display: block;
  padding: 120px var(--gutter) 140px;
  text-align: center;
  text-decoration: none;
}

.next-link .sec-label { display: block; margin-bottom: 18px; }

.next-title {
  display: block;
  font-size: clamp(3rem, 12vw, 12rem);
  font-weight: 300;
  line-height: 0.95;
  letter-spacing: -0.03em;
  text-transform: uppercase;
  transition: color 0.5s ease;
}

.next-link:hover .next-title,
.next-link:focus-visible .next-title { color: var(--lime); }

.chapters { padding-top: 140px; padding-bottom: 140px; }
.chapter + .chapter { margin-top: clamp(88px, 12vw, 160px); }

.chapter-link { display: grid; gap: 32px; color: inherit; text-decoration: none; }

@media (min-width: 900px) {
  .chapter-link { grid-template-columns: repeat(12, minmax(0, 1fr)); gap: 0 32px; align-items: center; }
  .chapter-fig { grid-column: 1 / span 7; grid-row: 1; }
  .chapter-text { grid-column: 9 / span 4; grid-row: 1; }
  .chapter--flip .chapter-fig { grid-column: 6 / span 7; }
  .chapter--flip .chapter-text { grid-column: 1 / span 4; }
}

.chapter-fig { margin: 0; }
.chapter-fig .frame { aspect-ratio: 4 / 3; border: 0; }
.chapter-fig .placeholder img { width: 14%; }
.chapter-fig .still { transition: opacity 0.8s ease, scale 1.4s var(--ease-expo); }
.chapter-link:hover .chapter-fig .still { scale: 1.05; }

.chapter-title {
  margin: 0 0 20px;
  font-size: clamp(2rem, 3.6vw, 3.6rem);
  font-weight: 300;
  line-height: 1.02;
  letter-spacing: -0.02em;
  text-transform: uppercase;
}

.chapter-intro { max-width: 40ch; margin: 0; color: var(--mute); }
.chapter-more { margin-top: 32px; }
.chapter-link:hover .chapter-more { color: var(--lime); }

.cart {
  position: fixed;
  right: 22px;
  bottom: 22px;
  z-index: 35;
  display: inline-flex;
  align-items: center;
  gap: 12px;
  padding: 12px 20px 12px 12px;
  border-radius: 999px;
  background: var(--lime);
  color: var(--onyx);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  text-decoration: none;
  box-shadow: 0 20px 40px -18px rgba(0, 0, 0, 0.8);
  animation: cart-in 0.6s var(--ease-expo) backwards;
}

.cart[hidden] { display: none; }

.cart-count {
  display: grid;
  place-items: center;
  min-width: 28px;
  height: 28px;
  padding: 0 6px;
  border-radius: 999px;
  background: var(--onyx);
  color: var(--lime);
}

@keyframes cart-in { from { opacity: 0; transform: translate3d(0, 24px, 0) scale(0.9); } to { opacity: 1; transform: none; } }

.cart { transition: opacity 0.4s ease, transform 0.6s var(--ease-expo); }
.cart.is-away,
.show-menu .cart { opacity: 0; pointer-events: none; transform: translate3d(0, 16px, 0); }

@media (prefers-reduced-motion: reduce) {
  .status-dot::after { animation: none; }
  .cart, .persona, .persona-points li, .persona-points li::after, .rot-w.is-on, .rot-w.is-out { animation: none; }
  .js .line-list > li::after { transition: none; }
}

.skip-link {
  position: fixed;
  left: var(--gutter);
  top: 12px;
  z-index: 100;
  padding: 10px 16px;
  background: var(--lime);
  color: var(--onyx);
  font-weight: 600;
  text-decoration: none;
  transform: translateY(-160%);
  transition: transform 0.2s ease;
}

.skip-link:focus { transform: none; }

.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form-status { min-height: 1.4em; margin: 16px 0 0; color: var(--lime); }

.privacy-body { max-width: 72ch; }
.privacy-body .priv-h { margin: 40px 0 10px; font-size: 1.15rem; font-weight: 600; }
.privacy-body p { margin: 0; line-height: 1.65; color: var(--mute); }